What i have learnt so far. (Harry)

Over the last few weeks in media I have learnt a multitude of new things, ranging from different Genre types to the key stages of production and different media sectors.

I have not only learnt these things I have also been able to apply it to my own knowledge and identify things such as intertextuality between two media texts.

Some more examples of things I have learnt:

I Have learnt the meaning of many keywords such as iconography (visuals and audio that appears in specific genres), sub-genre (when the main Genre incorporates elements of another), intertextuality (when a media text references another media text).

Schadenfreude means to receive pleasure from anthers displeasure, visceral experience, when a media text has a physical effect on you e.g. smiling, dancing, feeling scared.

I have studied Genre in depth, for example it is not static, meaning that it is subject to renegotiation between the industry and the audience.

The term Genre should not be applied to trans generic aspects of style such as melodrama, naturalistic or epic.

Audience find genre appealing because it gives them a clear insight into whether their expectations will be met or not (finding pleasure in what happens next.

Creators want their story to be instantly appealing, they do not want to spend too much time setting up characters, this is where generic conventions come in handy because they are easily recognisable.

Not only have we studied in depth about genre we have also covered the purpose of music videos, learning about many things such as innovative techniques (characters narrative and setting), MESC.FX (mise-en-scene, editing, sound, camera and special effects), we have also watched several music videos and completed an analysis of several of them as a class or in  group work, we have watched things such as “Bashy- kidulthood to adulthood” and BTS- Dope.

We have also learnt about the many different styles of music videos, for example there are, popular music genres, animation/stop motion/ digital, narrative and pastiche (an artistic work that is in a similar style or imitates another piece of work, artist or period of time.

To conclude, it is clear to see that a lot has been learnt in the past few weeks and more will be learnt in the future.