creating an original product idea (David)

Brand: Apple

name of product: IBag

Type/Genre:accessories/clothing

essential information:

• price: £129.99 + VAT
• content :feature 6 USB 3.0 sockets, and 2 wireless charging ports.
• touch ID : specially designed lock that can only be opened to specific fingerprints once opened you can then unzip the bag.
• waterproof.

currently there are no products similar to this product. target audience: college/university students and business people, ( people who travel/ commute a lot.

logo and tagline: apple logo

tagline: think different.

             look different .

the IBag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white IBag.

Assignment 1: understanding the purpose of music videos (Harry)

How are music videos consumed?

currently most people use video streaming sites to watch and listen to their favourite music videos, a prime example of this would be YouTube. millions of people use this platform to stream music videos free of charge.

there is a very popular channel on youtube called VEVO which originally debuted as a TV channel, this channel is the main up-loader of most, if not all music videos on youtube, this is a drastic change from the way music videos have been viewed in the past, for example on august 1st 1981, the worlds first 24 hour music channel was released called MTV, which subsequently . played the first official music video "Video Killed The Radio Star" by the Buggles. although MTV is still active today, the once innovative channel is beginning to lose more and more interest as things like the internet continue to grow and expand.
after music videos, the main source of for viewing music videos was the purchasing of DVDs, the first DVD was released in 1

997, this changed everything, due to the fact that it meant people could buy and own the respective music video DVD, this opened them up to the prospect of watching them whenever they want, the World-wide web was invented 7 years later but this did not have an impact on the music video industry until the late 2000s to the early 2010s.

Record Labels

Eminem is a prime example of a successful artist who owns a own record label, he directly benefits from any money the record label earns because of this, the record label is called shady records after his well known alter ego Slim Shady. because  record labels are the main source of funding for most music videos, this means that any profit of notable proportions that a  music video earns, a percentage of this will go directly to the record label, or In the case of Eminem (Marshal Mather's) a percentage will go directly to him because he owns the record label. 
Eminem would also receive a portion of what artists sighed to his record label earn, the most notable artist to be signed to his record label is 50 Cent (Curtis James Jackson then third)

How Are Music Videos Used To Promote The Following?
1) a particular song: a lot of music videos are used to sell the song, they do this by giving the audience something to react to which will help them remember the song, they also help to give the audience a better understanding of the song, creating a video can increase the units that the particular song sells via DVDs and downloads because it creates memorable visuals that the audience will want to see again.

2)the artists album: most artists will release a song a few weeks before the release of the actual album, this is done to draw awareness to the album and the artist in general.

3)an artists change in musical direction: when an artist wishes to have a change in musical direction they will usually release a song along with the music video, and in the music video there could be a visual representation or something to signify the change in direction. this music video tends to be completely different to there usual style of music.
an example of this happening is Taylor swift, originally she was pursuing a music career in the Genre of country, when she drastically changed to the Genre of Pop, one of the songs Taylor did that was predominantly country was a song called "Teardrops on my guitar" which was released in 2006.



An example of a pop genre song that Taylor has released is called "Shake it Off " this is arguably one of the biggest songs she has released.

4) synergy with another sector: using music videos to promote films has become very popular in recent times, a prime example of this is the song Sky Fall by Adele, this songs music video is also the opening credits scene in the popular James Bond film of the same name.





another example of this is one from another James Bond film called Spectre, for this film a song called Writings On The Wall by Sam Smith was released, this song has its own separate music video as well as the song itself being featured on the film, although the songs music video follows the same theme and has some noticeable similarities with the film. the music video also features the same actor from Spectre who plays James Bond.


even though the song Skyfall has garnered more views and streams from places such as YouTube and Spotify, the song by Sam Smith has a bigger impact on the audience because even though its music video is separate from the film, it still shares some links with it and vice-versa, meaning that people who have only seen the music video are nudged towards watching the film 

Bibliography 
Shady Records. (2018). Shady Records. Trust Us. Est. 1999. [online] Available at: https://shadyrecords.com/ [Accessed 9 Nov. 2018].

Youtube.com. (2018). YouTube. [online] Available at: https://www.youtube.com/ [Accessed 9 Nov. 2018].

Lindner, E. (2019). 21 Musicians Who Changed Genre Mid-Career. [online] MTV News. Available at: http://www.mtv.com/news/1973413/taylor-swift-genre-country-pop/ [Accessed 16 Jan. 2019].