Idea
Brand: Apple
name of product: I-Bag
Type/Genre:accessories/clothing
essential information:
- price: £369 + VAT
- content :feature 6 USB 3.0 sockets, and 2 wireless charging ports.
- touch ID : specially designed lock that can only be opened to specific fingerprints once opened you can then unzip the bag.
- waterproof.
USP: currently there are no products similar to this product. target audience: college/university students and business people, ( people who travel/ commute a lot)
logo and tagline: apple logo
tagline: think different.
look different .
Treatment 1:
the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag.
budget for the advert: £0
style of the advert: this advert will be in a formal style, it will start with a voice over, listing the best of the previous apple products, iphone 4( and what made it good), the phone 6 and what made it good and then the iphone x and what made it good, this will finish with the voice talking about the I Bag, describing its features and its UPS (unique selling point).
sound effects: orchestral music, as an introduction to the Ad with a man speaking over the music talking about the above mentioned.
Conversation between two friends, one man and one women discussing the I-bag on top of a mounting standing in front of water fall.
sound effects: water flowing calmly.
nature sounds
talk about the different features it has and what it can do.
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