Friday 14 December 2018

Radio Ads Scripts

treatment 1, script 1.
Brand: Apple
Product name: I-Bag
Tag-Line: think different, look different.

SFX: orchestral music plays quietly as an introduction to the advert.
whilst a MVO begins to speak 

MVO: First we had the apple-1 in 1976, skip forward 25 years to 2001 and we have the first generation IPod, skip forward again and we bring you the all new and improved IMac in 2002,skip forward another 5 years and we bring you the first IPhone, the following year you have one of the first MAC books, july 2010 comes with the release of the Iphone 4, with 2015 came the release of the first apple watch, 2017 brought the release of the Iphone x to mark 10 years since the release of the first iphone, i think we are overdue a break through, introducing the all new I-Bag, the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.

FVO: think different look different.

Timing: 30 seconds 

Script 2:
SFX: Whistling birds, tress blowing in the wind 
FVO: since apple was first founded we have had some breakthroughs, we had the apple-1, the first ever i MAC, we had the IPods and the iPhones, we had the watches and the mac books, now i think its time for something a little different

MVO: introducing the all new I-Bag, the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
SFX: whistling birds and tress blowing in the wind continues until the end of the AD

Timing:30 seconds


Treatment 2, script 1

SFX: waterfall in the background.
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports 
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.

FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.

MVO: visit the apple store for more information

Timing : 30 seconds

Treatment 2, script 2 

SFX: traffic going past, city noises.
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports 
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.

FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.

MVO: visit the apple store for more information

Timing : 30 seconds


Radio Ad Ideas and treatments

Radio ad ideas 
Idea


Brand: Apple

name of product: I-Bag

Type/Genre:accessories/clothing

essential information:

  • price: £369 + VAT
  • content :feature 6 USB 3.0 sockets, and 2 wireless charging ports.
  • touch ID : specially designed lock that can only be opened to specific fingerprints once opened you can then unzip the bag.
  • waterproof.
USP: currently there are no products similar to this product. target audience: college/university students and business people, ( people who travel/ commute a lot)

logo and tagline: apple logo
tagline: think different.
             look different .

Treatment 1:
the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag.

budget for the advert: £0

style of the advert: this advert will be in a formal style, it will start with a voice over, listing the best of the previous apple products, iphone 4( and what made it good), the phone 6 and what made it good and then the iphone x and what made it good, this will finish with the voice talking about the I Bag, describing its features and its UPS (unique selling point).

sound effects: orchestral music, as an introduction to the Ad with a man speaking over the music talking about the above mentioned.



Treatment 2:

Conversation between two friends, one man and one women discussing the I-bag on top of a mounting standing in front of  water fall.


sound effects: water flowing calmly.
nature sounds


talk about the different features it has and what it can do.




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