Brand: Apple
Product name: I-Bag
Tag-Line: think different, look different.
SFX: orchestral music plays quietly as an introduction to the advert.
whilst a MVO begins to speak
MVO: First we had the apple-1 in 1976, skip forward 25 years to 2001 and we have the first generation IPod, skip forward again and we bring you the all new and improved IMac in 2002,skip forward another 5 years and we bring you the first IPhone, the following year you have one of the first MAC books, july 2010 comes with the release of the Iphone 4, with 2015 came the release of the first apple watch, 2017 brought the release of the Iphone x to mark 10 years since the release of the first iphone, i think we are overdue a break through, introducing the all new I-Bag, the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
FVO: think different look different.
Timing: 30 seconds
Script 2:
SFX: Whistling birds, tress blowing in the wind
FVO: since apple was first founded we have had some breakthroughs, we had the apple-1, the first ever i MAC, we had the IPods and the iPhones, we had the watches and the mac books, now i think its time for something a little different
MVO: introducing the all new I-Bag, the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
SFX: whistling birds and tress blowing in the wind continues until the end of the AD
Timing:30 seconds
Treatment 2, script 1
SFX: waterfall in the background.
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.
FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
MVO: visit the apple store for more information
Timing : 30 seconds
Treatment 2, script 2
SFX: traffic going past, city noises.
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.
FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
MVO: visit the apple store for more information
Timing : 30 seconds
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.
FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
MVO: visit the apple store for more information
Timing : 30 seconds
Treatment 2, script 2
SFX: traffic going past, city noises.
MV1: have you heard of Apples new product.
FV1: what, that new I-Bag.
MV1: have you seen the features it has
FV1: I heard it has 6 USB ports.
MV1: and two wireless charing ports
FV1: don't forget touch ID lock
MV1: and on top of all of that, its waterproof.
MV1 and FV1: it sounds amazing.
FVO:the I-Bag is cutting edge technology at its finest combined with some of the nicest material money can buy, coming in 4 different colours (gold, rose gold, grey, space grey, and for a limited time only get the special edition white I-Bag. visit the apple store for more information.
MVO: visit the apple store for more information
Timing : 30 seconds
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