Radio Ads (David)

detailed analysis of two contrasting radio adverts:

Advert 1: Tesco price drop Ad.

The first advert i have chosen is the Tesco price drop advert, this advert is promoting the amount of items that have been dropped in price since the sale began, it takes a very informal and humorous  style very early on, the male speaker takes a massive deep breath and begins to list all the items included in the price drop, the speed he is talking and the size of the breath he took both indicate that he does not have enough allocated time to list every item, this can be used to intrigue the audience because they may wish to go to their local store just to see what else is on offer which can make it more likely for them to buy things.
around fifteen seconds into the advert a female begins to speak, she is reiterating what the male already said at the beginning of the advert, this seems to make it sound very important which can also lead to impressing the listener and coerce them into going to Tesco to look and potentially buy things.
this advert is mainly aimed at parents, and people that work but may not be able to afford all of the normal prices, so the hearing this advert may influence them in a way that results in them attending a local store and seeing what is on offer and maybe purchasing something because it is more in their price range.
the mood that is created by this advert is a very exiting one, it makes the listener register the advert as a very important/amazing thing to take into consideration when shopping.

Advert 2: Alton towers Ad (2007)

The second advert i have chosen to analyse is the Alton towers Ad, which was released in 2007, this Ad starts off with a male voice over, the speaker appears to be on a roller coaster whilst speaking, this Ad also takes a humorous style early on but for different reasons as the first advert, the speakers reactions as the roller coaster makes its way around are laughable, this is intended to make the listener want to attend the theme park so they can experience the same thing, as the Ad progresses you can also hear the screams and laughter of other riders this intends to do the same thing as mentioned previously. this Adverts purpose is to promote their theme park, they do this by making the main  speaker and everyone in the background appear to have fun, which makes the audience want to experience the same thing, therefore making people attend the theme park. the intended audience for this advert are young adults and parents because most young adults are considered fearless and willing to do exiting and dangerous things, and its aimed at parents as well because it may make them think about taking their children because they think it would be enjoyable for them.
 to conclude the main focal point of this ad is to attract people to the theme park.

The Advertising Standards Authority
the ASA (advertising standards authority) its role is to regulate the content of advertisments, sales promotions and direct marketing in the UK by investigating complaints made by the audiences and deciding whether or it complies with its advertising standards codes.